• Promoting Sustainable Fashion on Social Media

    As the world produces at least 3.5 million metric tons of plastic and solid waste a day according to National Geographic, everyone should be more proactive in doing their part to be eco-conscious. One way to do this is by joining the sustainable fashion movement and helping lessen the waste generated by the fashion industry. But while it’s great that we can mobilize ourselves as individuals to practice sustainability in fashion, being able to undertake sustainability measures collectively as a society certainly has a much bigger impact. In this day and age, it’s incredibly easy to reach other people by using social media ⁠— and tapping into this can help spread the gospel of fashion sustainability. In this post, we’ll tackle how social media is paving the way for a more sustainable fashion industry.
  • Can You Swim In A Sea Of Plastic?

    Living on the coast, I feel like ocean pollution is always a topic of conversation. Maybe this is because it directly effects people in their everyday (summer) life. When I go for a swim, I see garbage in the ocean. It’s disgusting. No one wants to swim alongside plastic bags, empty food containers, or packaging that’s drifted away from a cargo ship. While it’s always a thought, sometimes it can be fleeting. While I won’t pretend to know where it all comes from, I can assuredly say that it isn’t going to disappear. Ever.
  • How I Failed Plastic-Free July Pretty Much Instantly

    Let me start by saying that Plastic Free July is a challenge, so I’m going to try not to beat myself up too badly over a few early mishaps. But I did fail the challenge pretty much as soon as it began, by...
  • Why I'm Going Plastic-Free in July (and you should, too)

    Zero Waste is an important part of the Indigo Apparel production Code. We’ve completely eliminated fabric waste, use dyes that minimize water wast...
  • Sustainable Dyes...Are Natural Dyes The Answer?

    Since Indigo Apparel is a sustainable clothing brand, people often assume we use natural dyes. Although that’s a common misconception, the dye that’s actually used in dyeing clothing for the brand is more sustainable than natural dyes. Despite the name, natural dyes are actually not as sustainable as you might think.
  • Improving Coral Reef Conditions While Continuing To Utilize Them

    Coral reefs such as the one shown above provide underwater ecosystems for a wide variety of marine life. 

    *This blog post is a college project by Jainy Teuchtler that we’ve gotten permission to post. If you’re at all interested in coral reefs and how we use them, it makes for a great read!